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“Keith French is an excellent attorney and a joy to work with. He is one of those rare attorneys who has high intellect, a strong work ethic, and cares deeply about how the law impacts people’s lives. His instinct is to do the right thing, which is his best quality as an advocate. ”

-Former Federal Prosecutor View profile on Linkedin
Jackson & Pearland Lawyer > Attorney Profile
Keith B. French Jr.

  • Tougaloo College, Summa Cum Laude
  • University of Virginia School of Law, Sports & Entertainment Law Journal


  • State Bar of Texas
  • United States District Courts for the Northern, Southern, Western and Eastern Districts of Texas
  • State Bar of Mississippi
  • United States District Courts for the Northern and Southern Districts of Mississippi
  • State Bar of Georgia
  • United States Court of Appeals for the Fifth Circuit


  • Judicial Clerk to the Honorable Carlton W.Reeves, U.S. District Court for the Southern District of Mississippi


  • Adjunct Professor, Federal Courts and Clerking, University of Mississippi School of Law
  • Board Member, Larger than Life Foundation
  • Board Member, Southern Echo, Inc.
  • Dallas Bar Association
  • Mississippi Bar Association

Keith B. French Jr.

I choose to solve legal problems for hard-working individuals, families and small companies not only because it’s good business, but because I know that I can offer true value and service to my clients. I know that finding the right attorney can be challenging. Firms offering personal injury and criminal defense services aren’t hard to find, but they’re not all equal. The difference boils down to experience, the power of personality—and commitment.

My parents were my first inspiration. Though they weren’t wealthy and worked long and hard to support us, they always set aside time to serve others in the community. Their passion became my lifelong drive and my commitment. I love to help people, and I truly love being an attorney.

Great representation isn’t simply about understanding the law: it’s about having the ability to influence during negotiations or in being relatable to juries. Effective representation is also about understanding how the system works. I had the great privilege of beginning my career as a law clerk working for a United States District Court Judge. I had the chance to learn how a judge reaches a decision. As a result, I hold a critical advantage over other attorneys: I understand how judges think. Because I know what matters to them, I can advocate more effectively for my clients. I also had the opportunity to talk to many juries after they had reached their verdicts and listened to their thoughts about the case, the evidence and the skill (and lack of skills) of the lawyers. As a result, I hold a critical advantage over other attorneys: I understand how judges AND jurors think.

I have represented both individuals and some of the largest companies in the USA and the world in both state and federal courts. I served as Assistant United States Attorney with the U.S. Attorney’s Office defending the country’s interests against a wide range of civil lawsuits. In short, I know how the other side thinks. I know instinctively their strategies, their intentions and their weaknesses. I know why decisions are made.

I have worked on a wide range of cases, including personal injury and mass torts suits, employment law, social security cases, construction litigation, commercial and business litigation, whistleblower suits, healthcare and financial fraud, and criminal prosecutions. My record of success, whether at trial or in a settlement, is extensive.

I founded Keith B. French Law, PLLC with a single goal: to level the playing field for individuals and small businesses. You shouldn’t have to ask, do I have a chance?

You deserve a fighting chance.


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